How to start a business in China without investment. Business with China - how to organize and how to conduct it correctly? What advantages does a businessman enjoy?

First, let's figure out what we mean by the word "intermediary":

1. Intermediary - "outbid". Buys goods in China and sells them to you at his own markup. At the same time, you do not have contacts or any information about how the purchase takes place. There is no point in discussing working with such intermediaries.

2. Intermediary export agent. You usually know your supplier, know the prices, and the agent's commission is clearly stated. The intermediary helps with purchasing, checking the goods, and delivery. Such an intermediary is useful in working with China.

Is it possible to work without intermediaries at all? Let's figure it out:



remote work

Many people start working with China with remote purchasing, without visiting China to exhibitions, factories and wholesale markets. Is it possible to work without intermediaries in this case? Of course you can. But not in all cases.


1. We buy from domestic sites TaoBao, 1688.com and others

The first case when the help of an intermediary can't be avoided- purchase from the above sites.

Anna Sudak

Bsadsensedinamick

#

The Chinese often call Russian businessmen “bukaopu” (Chinese: “not hitting the notes, unreliable”). But trends are changing, and now Eastern entrepreneurs are willing to work with Russians.

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  • Business with China on resale of goods
  • 10 steps to start a business with China
  • Step #1 – study business models
  • Step No. 2 – analysis of your own resources
  • Step #3 – what to sell
  • Step No. 4 – searching for suppliers
  • Step No. 5 – checking the Chinese supplier
  • Step No. 6 – delivery
  • Step No. 7 – attracting clients
  • Step No. 8 – calculation of profitability
  • Step #9 – ask the manufacturer for samples
  • Step #10 – launch
  • Business with China on resale of popular goods with investments in 2019
  • Tips: where to start a business with China from scratch
  • How to do legal business with China from A to Z
  • How to open a manufacturing business with China
  • Instructions for implementing your own production in China

The article will be useful for beginning businessmen who plan to establish partnerships with Chinese suppliers and manufacturers. Most of the nuances will be discussed in detail in our material. Step-by-step instructions, recommendations and examples are provided.

Business with China on resale of goods

Despite the fact that this niche is very popular and only the lazy do not work in it, everyone can find their place here. And even a beginner can easily earn from 50 thousand rubles a month without much effort. Of course, you need to have an entrepreneurial spirit, have basic knowledge and understand the purpose of the final result.

But even if you lack something (knowledge, skills or personal qualities), it can be fixed. Business on goods from China is unpretentious. The main thing is to set a clear goal and move towards it step by step.

The simplest algorithm for working with China can be described in three points:

  1. Search for popular products in China at low prices.
  2. Delivery of goods to Russia.
  3. Selling at a premium.

Why is it profitable to buy from China? Now the quality of products is increasing, but wholesale prices remain at the same level.


For example, let’s look at the products of Xiaomi, a Chinese brand that instantly won over its consumers not only within the country, but throughout the world. Why? Because the quality of products, smartphones in particular, is even higher than that of well-known brands. And the price is lower. At the end of 2017, the company occupied 4.4% of the Russian market and sold more than 3 million phones worth 37 billion rubles.

In general, in 2018 the trade turnover between the Russian Federation and the Celestial Empire exceeded $100 billion.

According to forecasts for this year, the amount will increase by at least 30%, which means that the prospects for business cooperation with China will only expand.

10 steps to start a business with China

Learn ten simple steps and start earning in the near future. And if you are too lazy or don’t have time to carry out all the actions and look for suppliers with goods, study the free course by Evgeny Guryev. Most Russian entrepreneurs work according to his methodology.

Step #1 – Exploring Business Models

Before you start selling goods from China, choose the best business model for yourself.

Dropshipping

In other words, mediation. You can sell products now. No investment. Earning money comes from finding and attracting clients. You collect money from them, order goods from a third-party supplier, pay for it with the client's money and make a profit (from 30 to 500 percent). You don't even have to ship the goods yourself. It turns out to be a mini-business.

Joint purchases

This is the union of several people in a group to purchase goods at wholesale prices from a manufacturer or an official dealer. You can earn money using discounts and cashback services.

Offline wholesale sales

This model includes three stages:

  1. Searching for a reliable wholesale supplier with a minimum receipt for the goods.
  2. Search for clients: shops, private entrepreneurs. You can find them on classifieds websites and social networks (for free). Or place an advertisement (paid).
  3. Prepayment. They give you money, you buy goods from the supplier and receive your percentage. The price of the product should be lower than what your customer pays to their current supplier.

Retail sales

Here it’s the same as with wholesale goods, only you are not selling to an intermediary, but to the client directly, so you set the price at your own discretion.

Online store

This option requires investment. But which ones exactly depends on you. You can start with a group on social networks and a one-page page. Or you can immediately create a full-fledged store with a wide assortment. The second option will cost more, but you will earn more money.

Step No. 2 – analysis of your own resources

Everything is simple here. Depending on the capital that you can invest in the business, you choose a model. If you have the opportunity to immediately invest in the creation and promotion of an online store, you will instantly reach a higher level. If not, you can start with the minimum. Trade with the Middle Kingdom is available to everyone.

Only its scale and time spent on developing the business depend on the chosen model.

Step #3 - what to sell

This question is asked by all newbies. To understand what to sell, you need to determine who you want to sell to. For example, a woman on maternity leave, having decided to conduct business trade with China, selects goods for children: toys, clothes, diapers and sells them to other mothers. Benefit and income.

If you are not aware of market trends, start from your interests. Do you like mobile phones? Sell ​​them accessories. If you are a fan of online games, sell merchandise related to them: T-shirts, caps, bags, action figures, etc. Well, if there are no ideas at all, do this:

  1. Open Yandex.Wordstat and look at the statistics of requests for product categories. Find the most popular ones.
  2. When choosing a product, make sure that it is not overly competitive.
  3. Sell ​​only quality items.
  4. Once you select a product, be sure to do your research. Follow market trends in this niche.
  5. Be an expert. If you are good at something, sell it. Then you can not only attract new clients, but also acquire regular ones.

Never buy unfamiliar goods in large volumes. To get started, take a couple of units. Check it out, try to sell. If the products are of good quality and there is a demand for them, you can safely purchase in the quantities you see fit.

Commodity business through China opens up great opportunities. Make the most of them.

Step No. 4 – searching for suppliers

If you want to purchase goods in bulk, do so directly from the manufacturer or official distributor. For small retail, mediocre websites are also suitable. To work with the Middle Kingdom, you don’t have to go there and look for a supplier yourself. But if you have the opportunity, do it.

Every year more than 1000 exhibitions are held in China, where you can find a manufacturer and a partner who independently makes purchases and sends you goods. The visit will also help you be inspired by new ideas and acquire useful contacts.

Orders can be made online. If you are afraid that you will not be able to cope with this task, delegate it to companies that will help with organizational issues and promotion of the store.

To start operating in this business (small and medium wholesale), we recommend using the following platforms.

Name Peculiarities pros Minuses
Aliexpress There is wholesale (small) and retail Customer finances are protected, you can create an unlimited number of delivery addresses It takes a lot of time to find the right product at the lowest cost
Alibaba For medium and large wholesale Prices are at least two times lower than on other sites No retail provided
Tmart Variety of products Russian-language interface and QIWI calculations are provided Products are expensive
Focalprice Variety of products You can do dropshipping The interface is not tailored for a Russian-speaking audience

Step #5 - Checking the Chinese Supplier

Before you start working closely with a supplier, check their documents. Be sure to look for real reviews from those who work with him. Better yet, meet in person. Discuss penalties on both sides for non-compliance. If you don't take precautions, you could end up with money or a nervous breakdown. Here are some of the most common scams we've identified:

  • Supply of low quality products. Even if you enter into an official agreement with the manufacturer, you may receive low-quality goods made in underground mini-workshops. Such a product is nothing more than a penny consumer goods. And you pay full price for it.
  • One-day firms. Any fictitious organization can register a domain, make a website and conduct an expensive advertising campaign, collect money from entrepreneurs and disappear into oblivion. Be careful!
  • Computer hacking. Your personal data may fall into the hands of criminals. This may result in loss of money from existing accounts.

To prevent this from happening, it’s best to always keep your eyes open and check your suppliers. And remember, finding what to buy in China is easier than looking for options on how to sell consumer goods.

Step number 6 - delivery

All resources indicate delivery times for goods, but you can choose the best option for yourself. Talk to the seller and immediately indicate your position.

Step No. 7 – attracting clients

Let's figure out how to set up business with China via the Internet and create a queue of clients. There are a lot of options here. Free attraction will require a lot of effort, time and energy from you. Paid - finance.

To find clients, you can use the power of social networks: create a group, talk about your activities in thematic communities, and involve friends and acquaintances in shopping. There are also many forums and message boards.

Step No. 8 – calculation of profitability

Don't act hastily. Even if you don't invest money in your business, time is an even more valuable resource. First, make basic calculations: if the sale gives you 50–300% of the cost of the goods, there is a reason to continue. If you get pennies, you should optimize your activities.

Step #9 – ask the manufacturer for samples

Conduct your own testing for quality and compliance with the stated characteristics. If you don't like the product, your customer won't like it.

Step #10 - launch

After all the manipulations have been completed, start sales. Look at the response. Here, use free Google or Yandex analytics tools. As sales grow, record all changes. This is necessary to identify at an early stage what works and what does not. The main thing is to set a clear goal and keep focus on it. If you decide to get serious about business, it is advisable to open an individual entrepreneur.

Business with China on the resale of popular goods with investments in 2019

You have already figured out how to organize business with China. Now let's decide what can be sold in Russia. List of the most popular products from China that are selling like hotcakes.

  1. Electronics. High-quality Chinese technology is taken with great pleasure. It is both outwardly attractive and the quality is not inferior to many eminent brands.
  2. Watch. This product is also in demand. Of course, if we are talking about really high-quality products. But it’s worth taking into account that you need to be able to sell such a product.
  3. Silk. This product is specific, but if you organize an advertising campaign correctly and find clients among entrepreneurs, then this can become a gold mine for you.
  4. Jewelry and pearls. Excellent products made from precious materials sell well and generate high income. To implement a business in this niche, it is better to go to the Celestial Empire on your own, visit exhibitions and purchase products from a direct manufacturer. Before doing this, be sure to check all documents and certificates confirming the authenticity of the goods.
  5. Jade products. Fashionistas are very happy to buy jewelry to highlight their beauty and elegance. Jade attracts the fairer sex like a magnet. And all because this material is the embodiment of femininity. Take advantage of this and start selling such jewelry.
  6. It is unlikely that bamboo will be allowed to be taken out of the country, but fabrics and products made from it are very much so. Bathrobes, pillowcases, pajamas, socks, towels, car covers, bed linen - Russians willingly buy all this because such things are of high quality, comfortable and inexpensive.
  7. Souvenirs and all sorts of little things. Here you need to look at what is most popular. How to do this, read above.
  8. Furniture. Often high quality and inexpensive. But you shouldn’t buy it from just anyone. Because underground production in China does not sleep. It is better to go for this product yourself.
  9. Tea. It is very popular with us because it is delicious and beautifully packaged. It is often taken as a gift.
  10. Clothing, shoes, sports equipment. There are no comments here. This product will always be in demand.
  11. Trivia from movies and TV series. Various little things, like the heroes of films, are very popular. Use this to grow your business.

You can learn more about popular products from our articles:

We also have interesting thematic selections of products:

Now it's time to get into the details.

  1. Choose a niche. Trading with China for beginners is an easy process. Just follow the tips and you will be fine.
  2. Decide who your client is. Based on this, you will understand how to sell. Stay one step ahead of the consumer and give him what will satisfy his needs.
  3. Create a business plan. Reflect all the necessary points: the goal you want to achieve, the chosen business model, the budget. Analyze your options.
  4. Plan an advertising campaign. Approach the issue comprehensively - promote yourself on social networks and with the help of paid contextual advertising.
  5. Purchase the goods. We have already discussed this issue above, but let us remind you of the most important thing again - do this only from trusted official dealers or directly from manufacturers.
  6. Create a group on social networks and a sales page.
  7. Attract clients.
  8. Do analytics. This can be done using free tools that will help you understand how to build a business with China from scratch and scale it online.
  9. Make a profit.

You set the margin on the product at your own discretion. If the product is of high quality, people will buy it. But even under such conditions, analyze your competitor. At least to find your competitive advantage, which will help you sell more expensively.

If you are still wondering where to start working with China, read on.

How to do legal business with China from A to Z

Let's look at several ways to legally do business with China.

Method number 1. Without registration of individual entrepreneur or LLC. Everything is simple here. Create a group on social networks and place free advertisements on online boards: Avito, OLX and others.

Method number 2. Form an individual entrepreneur and work as an intermediary under commission agreements, commissions, and paid services. In this case, you receive money not for the product, but for the service of purchasing it on Chinese sites. In fact, you have nothing to do with the product and are not responsible for it, therefore they cannot make a claim against you.

Method No. 3. Form an individual entrepreneur or LLC and import goods into the territory of the Russian Federation legally according to the following scheme:

  • Purchase products from the supplier with documents.
  • Clear customs according to the laws of the country and pay duties.
  • Issue certificates.

Now let's look at how to cooperate with China if you want to create a large-scale business.

  1. Purchase goods in Russia from suppliers with documents. Large wholesalers also purchase from China, but due to large volumes it is easier for them to issue certificates for goods.
  2. Go to China and enter into contracts with manufacturers directly.
  3. Order goods without registering as an individual entrepreneur, but sell them as used. The sales scheme is the same as in consignment stores or second-hand stores - under a commission agreement. The contract is drawn up for each individual item in compliance with all requirements according to the description (cleaning, dry cleaning, etc.).
  4. Buy goods and acquire “left” certificates for them. This method is illegal, but it exists. Many transactions are concluded according to this scheme in Russia (and not only).

Once again, let’s go over the tips on how to work with China legally.

  • If you see that your business is constantly growing and brings in a stable income, open an individual entrepreneur.
  • To accept money from clients, create a current account.
  • Choose a simplified taxation regime with the “Income” base when trading via the Internet.
  • Submit tax reports for your individual entrepreneur on time.
  • Use available accounting tools.
  • Certify products.

How to open a manufacturing business with China

Another opportunity to trade goods from China is your own production. This is done if you want:

  • Sell ​​counterfeits of famous brands. Let's say Nike announced a new sneaker model. They are already popular in Russia, but they cost a lot of money. You can take a couple, send them to China and get a copy of them. You can sell it at the store price or cheaper.
  • Add several features to an existing product on the market. To improve something, you need to describe your vision and send it to the factory. They will already do everything as it should. As a result, you will receive exclusive products that can be sold for good money.
  • Sell ​​existing products under your own brand. There will be no production here as such. At the factory in China, your logo will be applied to the item for sale.
  • Launch your own invention into production. This, of course, will require money, but much less than what would be asked for in the Russian Federation or the EU.

Instructions for implementing your own production in China

  1. Find an intermediary in China. Of course, it must be a Chinese who understands the intricacies of business.
  2. Delegate to an intermediary the task of finding a factory to produce what is needed.
  3. Select the best option for yourself from the found options and request a factory inspection. It usually includes: visiting the site, checking documentation and performance, checking production facilities and manufactured products, obtaining samples.
  4. Instruct the intermediary to draw up technical specifications for the manufacturer of the product that you want to receive as a result.

How to start a business with China - 10 ideas for a store + 15 tips for beginners in business.

Some people wonder: How to start a business with China and earn big money?

The idea may seem impossible, but if you start correctly, following the tips in this article, then everything difficult and impossible will become possible.

Business with China for beginners

Starting your own business is not an easy task, but after studying all the rules and features of working with Chinese suppliers, you can achieve success and start earning good money.

There are 3 ways to organize a business built on selling things from China:

  • A store.
  • Online store.
  • Combination of a retail outlet and an online store.

The easiest way to start is by creating a store on the Internet.

In this case, there is no need to obtain a large quantity, open a point, hire employees or pay for renting premises.

However, you should still register the store.

Chinese goods today occupy a large part of the Russian market, and things are of both high and low quality.

To start activities, an investment of up to 50,000 rubles will be sufficient, which is required for the development of the site and the purchase of a minimum set of goods.

The scheme of working with China is very simple:

  1. The product is purchased via the Internet from a supplier in China.
  2. Delivery is made to Russia.
  3. The price of a product increases.
  4. Sale in progress.

The minimum time required to fully develop a business and establish sales, as well as recoup investments, is about 2 months.

A novice businessman will quickly understand the trading process and will be able to reach a higher level by expanding the range.

How to start a business with China: 10 trading business ideas

The essence of business with China is the purchase and resale of various things.

However, it is possible or a retail outlet of various types.

Most often they order in China and then resell:

  • Cosmetics.
  • Clothes for women, men and children.
  • Shoes.
  • Toys.
  • Office.
  • Underwear.
  • Household chemicals.
  • Dishes.
  • Textile.
  • Household appliances and electronics.

In order to start trading, it is not necessary to buy all the goods and rent a warehouse to store them.

You can initially order a product from a supplier after it receives an order from consumers.

In order for your store to flourish and more customers to appear, you need to carefully monitor the quality of the purchased goods and, if a defect is detected, return it to the seller or exchange it.

What do you need to know about starting a business with China?

Before starting a business, you need to assess your capabilities and study the advantages and disadvantages of doing business with China.

    Minimum cost of production.

    You can earn a lot from the markup - from 50 to 100 percent on top.

    Large selection of products of different brands and colors.

    You can choose from the photographs presented on the site.

    24/7 communication with sellers.

    You can write a letter and receive an answer 24 hours a day.

    Exclusive item.

    More often than not, no one has ever seen new products made in China in Russia.

    Assessment of the quality of the product only after receiving it.

    Returning a low-quality product is always an unpleasant and lengthy procedure.

    The inability to “touch the product” and visually evaluate its appearance.

    Often what they send is very different from the photos on the website.

    Waiting for delivery to Russia.

    Average delivery time is one week to three months.

Despite the fact that now, in the era of the Internet, everyone can place an order from China on their own without overpaying, people still prefer to purchase goods through intermediaries.

The intermediary seller guarantees quality, compliance of the goods with the photo and description, as well as fast delivery.

At the initial stage of work, you may encounter dishonesty of the manufacturer, poor quality of the product and unwillingness to return the money spent.

In order for a business to develop and stay afloat, it is necessary to build it gradually, performing all the necessary actions.

Steps required to open and develop a business with China:

    Business model study.

    The most common of them are: joint procurement and work via the Internet.

    Resource calculation.

    Resources include not only the amount of money in a bank account, but also the presence of certain experience, the ability to do business with foreign suppliers and attract buyers.

    If you don’t have such experience, it’s best to start with dropshipping: working through an intermediary.

    This minimizes the risk.

    On the website of an online store, the product must be described so that buyers can have an idea about the item and its characteristics.

    Supplier search.

    You can find it on websites on the Internet, such as AliExpress.com, or through friends.

    Checking the found supplier.

    Order and receive goods.

Particular attention should be paid to checking the supplier's reliability.

Answering the question, how to start business with china, it should be noted that first of all it is necessary to take measures to protect your own finances.

How to check the reliability of a supplier?


    By setting the domain name registration time.

    If only a few weeks have passed since its creation, you should abandon the idea of ​​​​cooperation, no matter how attractive the prices set may seem.

    After reading reviews on the Internet.

    Today you can find reviews for almost any product and manufacturer.

    Having studied the website of the supplier company.

    If there is too diverse a selection of products, from hygiene items to household appliances, you should close the page with the site and not open it again.

    Having studied the conditions for prepayment.

    Accounts submitted for depositing funds must belong to the company and not to its employees.

    Asking for scans of registration documents.

    Make sure your supplier has its own postal service.

    If it is not there, this is not a guarantee that the store is unreliable, but it is one of the warning signs.

To find a reliable supplier of goods from China,

Wholesale supplies and starting business with China

In order for business activity to be considered legal, you need not only to obtain a registration document of the established form, but also to interact with officially registered suppliers who have a document giving the right to wholesale goods.

Scheme of interaction with the supplier:

  • Checking the availability of invoices and certificates giving the right to trade.
  • Customs clearance of goods and payment of duties.
  • In accordance with import rules: preparation of a tax return and a certificate of conformity of goods to quality.

A budding businessman should pay attention to the fact that delivery of the ordered goods by truck is the best way, although sometimes it is more profitable to combine transportation by road and land-air.

When ordering a product, pay attention to calculating the final cost of the product, which will include payment of all fees and taxes.

You should not overly focus on start-up capital when starting to work with China.

To gain experience, order products in small quantities that can sell out quickly.

To understand how to start business with china need to act.

Step by step, you can achieve success, understand the system of working with China and attracting buyers in Russia.

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Every year, business with China becomes more and more popular and profitable, both for owners of large companies and for individuals. Connections, business cooperation, established supplies - this can be achieved without investment. But each country has its own peculiarities of doing business, and it is very easy to become bankrupt if you ignore them.

Where to start doing business with China?

How to start a business with China from scratch? Thousands of domestic entrepreneurs ask themselves this question. It is worth remembering a few rules that will help protect yourself from bankruptcy:

  1. Check whether the quality of the product corresponds to the declared one, whether the product is reliable, as the manufacturer promises.
  2. Conclude the correct agreement, taking into account Chinese legal issues. The document must specify delivery and payment terms, product parameters and defect rates. The document must be drawn up in Chinese, English and the customer’s language.
  3. Control production with the help of independent inspection, check the goods not before shipment, but during the production process.

Business with China - pitfalls

Business with manufacturers from the Middle Kingdom today is called very profitable, but do not forget that trade relations with the Chinese are fraught with many pitfalls. It is possible to establish an agreement with China if you remember the main problematic points:

  1. The Chinese can offer goods that are not produced in the country.
  2. Often scammers pretend to be representatives of large companies and demand advance payment. It is better to go directly to the company’s official website.
  3. Agreements need to be concluded only with company managers, since the signature of an ordinary employee is not valid.
  4. Often, representatives of Chinese factories and factories deliberately make mistakes in documents so as not to bear responsibility.
  5. The batch of goods may not correspond to the samples from which it was ordered.
  6. The Chinese sometimes draw up in documents a photo of a product that is not the one they agreed on.
  7. It is common for Chinese entrepreneurs to indicate the wrong weight of goods on the packaging.

What kind of business can you open with China?

Before you start establishing trade in goods from the Middle Kingdom, you should decide how to do this. Two that have been tried and tested are:

  1. Resale from online stores in China;
  2. Direct trade with those who manufacture and supply products.

Read more about how to do business with China below. It is better to take orders at the lowest cost and light weight. You can attract buyers to or resell from your own website. How to do business with China through direct deliveries? Trading directly from the supplier is beneficial only to businessmen who carry out large shipments. You can contact suppliers through Chinese online stores, but it is safer to find them yourself in China. The greatest demand is:

  • umbrellas, watches, bags, wallets;
  • DVRs and navigators;
  • computers and household appliances;

Business with China - Aliexpress

Recently, the Chinese Aliexpress store has attracted many buyers; the low price opens up wide opportunities for markups. What do you need to know when starting a business with China from scratch through Aliexpress?

  • It is worth purchasing a product that you understand. It is best to take items that are light in weight, then delivery from the Middle Kingdom will be free.
  • Open your own offline store for trading or post advertisements on online boards.
  • Find out the conditions at customs. Many businessmen use the services of CARGO companies.
  • Find reliable sellers.

Business with China in gold mining

Gold mining in China attracts many industrialists, but not everyone is retained in this market segment due to harsh conditions. The import of bullion into the domestic market of this country is allowed only to banks that have received special permission, it is issued by the Central Bank of China. How to organize business with China in this area? You need to know these nuances:

  • In order for bullion to be accepted for trading, it must meet SGE standards;
  • Even if there is a license, a separate permit is issued for each supply.
  • transactions through SGE are not subject to tax.

Business with China for resale

You can resell goods from the Middle Kingdom alone, if you have a computer, if we are talking about small batches. It is more profitable to work directly with suppliers who can offer discounts on mutually beneficial terms. Business on goods from China is also profitable because goods worth up to a thousand euros are not subject to customs duties. For large deliveries, the best products would be:

  • furniture;
  • Appliances;
  • fur coats;
  • cloth.

For beginners, a good training course would be to establish direct supplies from China. The scheme is very simple, which can be easily implemented through your own online store:

  1. Buyers select a product and make a payment.
  2. The site owner selects the desired order from a Chinese online store, purchases it at a low cost, and sells it at a higher price.
  3. Ensures delivery of goods to the customer,

Books about business with China

In addition to the rules of trade with the inhabitants of the Middle Kingdom, which largely repeat generally accepted business patterns, it is worth remembering that for the Chinese, observance of ceremonies plays an important role. Such subtleties are known only to individual specialists, so books can be of great help to those starting a business with China:

  1. Oded Shenkar. "China of the 21st century".
  2. Karl Gert. “Where China goes, the world will go.”
  3. Alexey Maslov “Watching the Chinese. Hidden rules of behavior."
  4. A. Devyatov. "Chinese characteristics".

Chinese goods today occupy a large share of the market around the world. In Russia, for example, this share is 80%. This is due to the fact that products from the Middle Kingdom have become cheaper, more diverse, of higher quality and more functional than they were several decades ago. And therefore you can build a good business on goods from China.

Even if you have never been in sales and have no entrepreneurial skills, you have every chance of starting your own business and making a profit. Many enthusiasts have already become convinced of this. It is enough to have desire, interesting ideas and a little start-up capital.

The essence of business

In principle, the business scheme is no different from ordinary sales of any product. All work will come down to three main points:

1. Search for the cheapest possible product in China.

2. Organization of its delivery.

3. Selling at a markup. Celestial products are very cheap, and you can mark them up tenfold. From this we can conclude that the most profitable business is goods from China.

Where to start for an inexperienced businessman? Eleven sequential steps will tell you what to do.

1st step - study business models

There are several ways to sell products. You can combine them or use just one that is more suitable for you.

1. Dropshipping. This is an option for business without investment. The point is that you become an intermediary and receive a percentage of it. Buyers place an order with you, you transfer the request to the supplier, and he sends the package to the client's address. Everything would be fine, but people rarely agree to make an advance payment and wait for the product indefinitely.

2. Wholesales. You again act as an intermediary, only you sell goods in large quantities. You can find partners on free classifieds sites or on social networks. You just need to mark “wholesale”.

3. Online store. You buy goods from the supplier in advance and create your catalog. You can post it on a specially created website or in your social network groups.

4. Retail sales. In this case, trade will be carried out offline in the rented area or the territory of your home. The latter option even has the beautiful name “show room”.

2nd step - identify your resources

Before you start a business selling goods from China, you need to understand how much you can and are willing to spend. The choice of sales model directly depends on the amount of money available. If you don’t have them or have very few, then it’s better to start with dropshipping. It minimizes the cost of goods and eliminates the "burnout" of the business.

If you have at least a few tens of thousands of rubles, and you are willing to take a risk, then you can purchase goods in advance. Start with popular message boards and social media groups. An online store, if well promoted, significantly increases profits, and with it the volume of work. With significant start-up capital, you can engage in wholesale sales or even open your own retail outlet.

3rd step - find your niche and evaluate the prospects of the product

Many entrepreneurs choose goods from China as a business idea. But what exactly can be sold? As practice shows, anything from stationery to large electronics. The main thing is to love the goods being sold, and ideally, to understand them well.

Popularity and consumer demand are also of great importance. You can check it according to the statistics of the Yandex service - Wordstat. At the same time, the market should not be oversaturated with these products, otherwise competition will ruin the entire business.

Most often, people are interested in certain products from China. Small business or large trade can be built on the following categories:

Clothes and shoes. They can be for the whole family or for a specific category: women, men or children.

Accessories: bags, watches, belts, umbrellas, jewelry and more.

Mobile devices.

Cases and accessories for smartphones.

Laptops, tablet computers, e-books.

Appliances.

Devices for cars: navigators, DVRs, floor mats, phone holders, etc.

Household items: hygiene products, kitchen utensils, interesting household goods.

Children's toys and designers.

Non-perishable products: teas, nuts, dried fruits, beer snacks.

Of course, this is not a complete list of popular and popular products, but for starters, you can stop there.

4th step - find products and suppliers in China

Once you decide on the type of product, you can move on to searching for suppliers. If you are planning a large business - an offline store of goods from China, that is, your goal will be wholesale, then you definitely need to contact direct manufacturers or distributors. This way you can buy goods much cheaper. To do this, you will have to go to the Middle Kingdom to visit warehouses and negotiate a deal.

If you want to focus only on small businesses, then your area of ​​interest is intermediary sites. Thanks to them, you don’t have to go anywhere, but order products directly online without leaving your home. Such platforms include: Alibaba, Aliexpress, Taobao, Dinodirect, Tmart and others. These are the most popular sites, and they will be enough for the first time. To make transactions, you will have to register on the selected resource and become more familiar with the terms of the order. It is useful to use online translators to communicate with sellers if you do not speak Chinese or English.

Step 5 - check the Chinese partner, rule out fraud

It is through dialogue that you can check the adequacy and professionalism of the seller. How successful your business will be in the resale of goods from China largely depends on them. When choosing an intermediary, also study reviews about him and his documents. Never work with an unreliable seller: the Chinese are great at deceiving. Be sure to check if the seller is on the list of scammers. This is very easy to do through reliability checking services, of which there are many on the Internet.